Marketing & Creative
I turn audience insights, big ideas, and performance data into creative people actually want to watch.
Creative Strategy • Brand Storytelling • Performance Creative • Creator Marketing • Production
Happy Head
Performance Creative · Creator Marketing · Production
At Happy Head, I lead performance creative across paid social, creator marketing, influencer partnerships, and production—turning audience insights and performance data into scalable creative.
30+ creative concepts developed weeklyy · 15+ creator partnerships monthly · 3 agency partners
Live Conscious
Performance Creative • Creative Strategy • Team Leadership
At Live Conscious, I led performance creative across a portfolio of wellness brands, translating performance data and complex product benefits into high-converting creative concepts and scalable testing strategies.
Multi-product portfolio • High-volume creative testing • Cross-functional team leadership
MeUndies
Brand Creative • Content Strategy • Integrated Campaigns
At MeUndies, I led content and creative storytelling across major brand moments, translating cultural insights and brand voice into integrated campaigns designed to entertain, connect, and convert.
Valentine’s Day 2024: +36% new customer orders • +261% repeat customer orders • +156% e-commerce orders
